- Analytical/performance purposes - this allows us to recognize and calculate the number of visitors and to see how visitors navigate around the website when they are using it. Therefore helping us improve the way our website functionality for example, by ensuring that users can find what they are looking for easily.
- Functionality purposes - to help us recognize you when you return to our website. This allows us to personalize our content for you and remember your preferences and settings (e.g. your choice of language or region).
- Sharing purposes - this allows you to share pages with social networks such as Facebook and Twitter.
- Interest-based advertisements - this allows Google to provide interest-based advertisements.